Understanding Visitor Traffic With Google Analytics

What is Google Analytics?

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimize or pull campaigns.

Is GA Effective?

You bet it is. GA’s approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from referrers, how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Users can officially add up to 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Google Analytics is a magnificent, easy to use tool that empowers businesses to take control of their online marketing. Rio Online Development can help.

Google Analytics & Rio Online Development

Rio Online Development has been using Google Analytics from the very start. We provide our customers with Google Analytics so that they can be empowered in understanding their traffic, visitors and conversion rates. Having Google Analytics allows our customers to understand the changes that occur within their website traffic and marketing campaigns. It allows them to focus on marketing campaigns that work. Because at the end of the day, it is all about results.

And when going with Rio Online Development for your web needs, that is exactly what we focus on – results. We offer professional, clean and easy-to-navigate sites starting at just $399.

Call us today to get started!